What about us?
What do our cities look like now, and what do we want our cities to look like in the future? Does it look like UTOPIA? What does UTOPIA look like? Are there humans in it?
In this typeface study, I focused on the social and political movements of the early 20th century. When Futura was born, designers of the time were seeking forms that reflected their feelings about war, the industrial revolution and big government, opting for egalitarian values instead of royalty and class.
Inspired by their cynicism, I create a glass city in Futura, reflecting on their idealism for equality and structure. The final pieces were printed on vellum and mounted on large acrylic pieces, each standing on their own like large skyscrapers.
From there, I dissected Futura's visual language of weights, form, and structure. As a geometric typeface, almost all of its shape comes from triangles, circles, and squares. These characteristics create clean letterforms that are both bold and minimal.
made from basic shapes
low x-height ratio
equal stroke widths