Looking at our research, we recognized that our two personas spoke to different stages of Elu's business plan: the first stage is to establish their presence and business model, and the second is have AI and VR built into the experience. With Elu still in the early stages of their AI and VR development, we felt that our best efforts was to help improve their MVP. By creating this small roadmap, we identified the value for tech in the fashion industry that Elu would be able to address as they establish their market.
A Roadmap for Personas
Our Phase 1 persona is the early adopter. As an experienced user, she knows what to look for and how to make decisions. The best Elu experience for her is to focus on easy onboarding, strong images with comprehensive product descriptions, easy information gathering, and strong business policies.
Our Phase 2 persona is much closer to Elu’s desired demographic. Our Fashion Seeker finds the AI and VR helpful for decision making. The value of tech for users like her is to help them make better, more informed decisions.